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Information Architecture

Working on the information architecture project for the TELUS Business website, I helped out the team by doing a content audit of existing Telus.com Business pages, updating written content on the pages, and conducting a complete analysis with insights for the IA tree testing results driving decision-making. We segmented the website into Small Business vs. Medium & Large Business, and organized the navigation and content hierarchy on the pages.

WHO

WHAT

IA

WHERE

Toronto

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Jeeda Masoud

Content Strategist & UX Writer