Hello, I'm a writer and editor with a focus on UX and Strategy. I love creating the experience that lives between content and design. I focus on understanding user behavior and drawing out a strategy that makes their journey simple and happy. 

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I currently work as a content strategist at TELUS Digital in Toronto. 

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How I can help: 

- Content Strategy

- UX Writing

- Technical Writing & Support

- Messaging & positioning

- Information architecture & content hierarchy

- Editing & proofreading

- Copywriting 

- Branding content (including naming labs, advertising, marketing communications, brand guidelines, translation, blogs)

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My past experience includes digital strategy for Microsoft, Johnson & Johnson, Chrysler, and MasterCard at Universal McCann Canada. Account management at Yahoo Canada for 70+ advertising clients, Account Management at Mint Agency for top brands in the Middle East, and freelance copywriting for clients such as Mercedes and The Address Dubai.

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I have a Bachelor's degree in Social Science, specializing in Communications and Sociology from York University, in Toronto, and I am a certified TEFL teacher. I also completed a Graphic Design course from the Design Institute Amman.

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