I’m Jeeda — a UX Writer and Content Designer who brings structure to chaos, empathy to every pixel, and soul to every screen. I’ve spent over a decade turning complex systems into intuitive, human-centered journeys for global brands like Shopify, TELUS Digital, Yahoo, and Universal McCann. With a background spanning e-commerce, telecom, ad tech, and digital agencies, I bridge strategy and words to shape products that connect.

Whether it’s shaping journeys, naming things that matter, or building content frameworks that scale, I bridge logic and language to connect products with people. My work lives at the intersection of logic and empathy—the sweet spot where user needs meet business goals. I think in systems, obsess over the details, and design with words that scale.