Way-finding

Working closely with Air Design UK, one of Europe’s leading design studios for retail and mixed use destinations, I was asked to translate wayfinding signs for Arabian Centres. A closed joint stock company and a subsidiary of Fawaz Al Hokair Group that specializes in mall management, tenant relations and leasing. The work with Air Design UK relates to a portfolio wide initiative where they are creating a new standards manual for their wayfinding signage and brand touchpoints.

WHO

WHAT

Translation

WHERE

Saudi Arabia

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Jeeda Masoud

Content Strategist & UX Writer